Bell Bank proudly honors Brandon Lund, mortgage loan officer at Bell Bank in downtown Duluth, Minn., as our 2024 Bell Value Award winner in the category of Paying It Forward!

Brandon became involved in unexpected heroics when he and his wife were traveling in Florida. A car sped past them, then smashed into a semi-truck trailer a few car lengths ahead and plunged into trees. Slowing to see what had happened in the chaos of the crash, the Lunds could just make out the smoking wreck a hundred yards off the freeway.

With nobody else stopping, Brandon quickly rushed to the vehicle, where he was met by a neighbor who had heard the crash. Together, they pried the driver from the car as smoke filled the interior. They dragged the driver a safe distance away – and within seconds, the car exploded and was engulfed in flames. Undoubtedly, Brandon’s quick action saved the driver’s life.

“It’s heartwarming to know that heroes do still exist,” says a colleague. “We are fortunate to have one working with us at Bell.”

Each year, Bell recognizes and celebrates our Bell Value Award nominees and winners whose selfless actions represent one of our 3 core values: family atmosphere, unequaled service and paying it forward.

Congratulations, Brandon – you’re our hero!